Mr. Brainwash, the street art star whose real name is Thierry Guetta, gained international fame through his bold, often controversial, and always visually appealing works, which combine pop culture, iconic imagery, and graffiti aesthetics. For the first time, Disney and Mr. Brainwash have collaborated extensively to create editions, unique pieces, and sculptures based on the Disney universe.

The Mr. Brainwash Art Museum in Beverly Hills has an entire wall dedicated to the new works.

Mr. Brainwash’s motto, “Life is Beautiful,” is embodied by no other character as well as Mickey Mouse. The cartoon character and mascot of the Walt Disney Company was created in 1928 by Walt Disney and Ub Iwerks at Walt Disney Studios. As an anthropomorphic mouse who usually wears red shorts, big yellow shoes, and white gloves, Mickey Mouse is one of the most famous comic characters in the world. Mr. Brainwash’s Dreasm Come True Edition creates an iconic monument to the famous mouse.

Hardly any other street artist has experienced such a rapid rise to fame as Frenchman Thierry Guetta, aka Mr. Brainwash, born in Garges-lès-Gonesse in 1966. His path to becoming one of the most successful artists of recent years is closely linked to the name Banksy and his Oscar-winning film Exit Through the Gift Shop: In this documentary, Banksy encourages the then unknown Guetta to become an artist himself under the pseudonym Mr. Brainwash. The documentary received numerous awards. Mr. Brainwash exhibitions around the globe, including in Kitzbühel, followed. In 2022, the Mr. Brainwash Art Museum opened in Los Angeles. In the winter of 2025/2026, Mr. Brainwash’s artworks will be on display at the FRANK FLUEGEL GALERIE in Kitzbuehel, Austria, as they have been every year since 2018.